coffee sleeve advertising benefits
- The sleeve area is perfect for printing and a great opportunity
to deliver an advertising message. This unique medium gives you
contact with your target - in their personal space.
- Your distribution can be geographically targeted. In addition,
the ambience of a café can help define the demographic
of their customer. Examples; sports facilities, mall locations,
street front, rapid transit locations, office towers, etc.
- Your message receives exposure directly to the initial café
customer for the length of time taken to consume the beverage;
usually 20 to 30 minutes. Compared to a radio or television spot
or the length of time it takes to pass traditional outdoor messages,
this is lengthy. Even washroom advertising can’t promise
you that kind of exposure.
- Coffee Sleeve advertising is a walking mini billboard. Other
people in the vicinity of the coffee shop and the beverage consumer
are exposed to the Coffee Sleeve ad. Since many drinks are transported
to an office down the street, hallway or elevator the impressions
- When people are relaxing with a coffee, they are potentially
more receptive to your message.
- The coffee sleeve folds flat, is clean and removable, so individuals
can retain the sleeve for easy reference to your product, service
or contact numbers. It can even be used as a ballot and drive
traffic to a location, or website to “enter to win”.
- Your message stands alone, not opposite any other ad (as in
newspapers or magazines) thus giving you exclusivity that is impossible
to achieve with other media. When your message is the only one
they see, you receive maximum impact.
- Fairway Media Sales guarantees that no other advertiser will
have exposure in your list of cafés for the length of your